What is The Scout Guide?

Who We Are

The Scout Guide is a 100% woman-founded national franchise that offers an elevated advertising experience to local businesses through our printed city guides and on our digital channels. We are community builders that showcase the people and faces behind local businesses.

LIVE

 Our print guides and online directories showcase excellent independently owned businesses in a variety of categories.

LOVE

Here and in our weekly newsletter, The Scouted Life, we offer regular doses of inspiring and informative lifestyle content.

LOCAL

The Scout Guide connects users to local businesses through our guides, curated by market owners and tastemakers.

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CHAMPIONS OF SMALL BUSINESS

Christy Ford and Susie Matheson launched The Scout Guide with a specific mission—to save small businesses. They had stood by watching as characterless big-box stores and online behemoths began suffocating the local shops that make our cities unique. What started as one guide in Charlottesville, Virginia, has now grown to encompass guides in cities—big and small—from coast to coast. Since then they’ve met countless entrepreneurs who have followed their dreams and started their own businesses, and to this day, their stories inspire them. And while each story is unique, there are a few common threads: taking a risk, recognizing an opportunity, following a passion, persevering, and being deeply committed to their community. That’s why Christy and Susie—and everyone at The Scout Guide—is committed to continually supporting the local businesses in your community.

Awards & Recognition

Find us on Instagram

NEW CITY GUIDES | Recently, @tsgwilliamsburg, Volume 9, @tsgbirmingham, Volume 8, and @tsgaugusta, Volume 5, launched! Browse the guides online and in print to discover and support excellent small businesses in the area. 

#thescoutguide #newcityguide #supportsmallbusinesses #tsgwilliamsburg #williamsburg #tsgbirmingham #birmingham #tsgaugusta #augusta #newrelease
Your front door decor deserves the same level of thoughtful consideration as any room in your home. Here, Scouted designers share the essentials to create a stunning entrance with stop ’em in their tracks curb appeal.

@emersonbaileycollection | @tsgbozeman
📷: @emredfield

@lexigracedesign | @tsgphoenixscottsdale

@abigail.gardens | @tsgcharlottesville 

@bellsbaublestulsa | @tsgtulsa
📷: Chloe Morgan

#thescoutguide #exteriortip
A celebration of self expression and joy, the gown you select for your big day should make you feel your absolute best. We checked in with Scouted bridal experts for the hottest wedding dress trends this season. 

@annalisebridal | @tsgrichmond
@monicasbridal | @tsgchattanooga
@studioidobridals | @thescoutguideroanoke
@beablissbride | @tsghattiesburg

#thescoutguide #weddingdress #weddingtrends
This group of Scouted makers in the Midwest, West, and Southwest are making waves in the world of handcrafted goods, from custom-made furniture to high-end apothecary items. Support these artisans by purchasing their unique products and touting their talents far and wide.

@dawnjosephine | @tsgbozeman
📷: @melanienashan

@provenancesoaps | @tsgsaintlouis
📷: @joan_fisher

@slightlychoppy | @tsgnewportbeach
📷: @mikeradfordphoto

@backhousefragrances | @tsgnewportbeach
📷: @mikeradfordphoto

@susanflemingjewelry | @tsgjacksonhole
📷: @dianaedlingerstudios

@grainwell | @tsgcincinnatinky 
📷: @tashapinelophoto

@sevenjsilverco | @tsgaspen
📷: @brookecasillasphotography

@antlerdesignconcepts | @tsgbozeman 
📷: @carlingstiksmaphoto

@chase.deforest | @tsgbozeman
📷: @chloenostrant

@​​meno.home | @tsgdenver
📷: @sarafordphotography

@clpjewelry | @tsgdenver
📷: @sarafordphotography

@tulsacandleco | @tsgtulsa
📷: @chloereedphotography

@cammiecutterdesigns | @tsgphoenixscottsdale 
📷: scottfouststudios

@kokoscandles | @tsgphoenixscottsdale 
📷: scottfouststudios

#thescoutguide #scoutedmakers
Just as the days lengthen and flowers begin to bloom, the housing market heats up. Let these stunning Scouted March real estate properties inspire you to refresh your surroundings. 

@conormurrayrealestate | @tsgcharlottesville
@thedawnmckennagroup | @tsgnaples
@steinsrealty_kristenbarber | @tsgparkcity
@amyeganagroup | @tsgeasttexas
@horsley_real_estate | @tsgwilliamsburg
@timgoodacre | @thescoutguideboulder
@angelodepaolacoastalconnection | @tsggulfcoast
@nicolekessler | @tsgaustin
@twosellingsisters | @tsgfortmyers
@loveofjune | @tsghuntcountry

#thescoutguide #onthemarket #scoutedlistings
NEW CITY GUIDES | Recently, @tsglouisville, Volume 1, and @tsggreenville, Volume 8, launched! Browse the guides online and in print to discover and support excellent small businesses in the area. 

#thescoutguide #newcityguide #supportsmallbusinesses #tsglouisville #louisville #tsggreenville #greenville #newrelease